[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.teson.cz\/v-cem-spociva-kouzlo-online-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.teson.cz\/v-cem-spociva-kouzlo-online-marketingu\/","headline":"V \u010dem spo\u010d\u00edv\u00e1 kouzlo online marketingu?","name":"V \u010dem spo\u010d\u00edv\u00e1 kouzlo online marketingu?","description":"Online marketing se stal v posledn\u00edch letech jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch odv\u011btv\u00ed marketingu a tak\u00e9 nej\u00fa\u010dinn\u011bj\u0161\u00edm. Velk\u00e1 \u010d\u00e1st marketingu v\u0161ech velk\u00fdch firem se odehr\u00e1v\u00e1 pr\u00e1v\u011b v online prost\u0159ed\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b se za posledn\u00ed roky staly nejenom zdrojem komunikace a z\u00e1bavy pro \u0161irok\u00fd okruh lid\u00ed, ale tak\u00e9 v\u00fdznamnou platformou pro oblast reklamy. Pokud se pod\u00edv\u00e1me na n\u011bjakou […]","datePublished":"2022-07-08","dateModified":"2023-05-25","author":{"@type":"Person","@id":"https:\/\/www.teson.cz\/author\/#Person","name":"","url":"https:\/\/www.teson.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/232437c79d6ebbb41eb67b1526ce0bc08ee5047d6b1594dc05abcc3258d8e0b3?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"teson.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.teson.cz\/wp-content\/uploads\/pexels-pixabay-267350.jpg","url":"https:\/\/www.teson.cz\/wp-content\/uploads\/pexels-pixabay-267350.jpg","height":0,"width":0},"url":"https:\/\/www.teson.cz\/v-cem-spociva-kouzlo-online-marketingu\/","about":["Slu\u017eby"],"wordCount":403,"articleBody":"   Online marketing se stal v posledn\u00edch letech jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch odv\u011btv\u00ed marketingu a tak\u00e9 nej\u00fa\u010dinn\u011bj\u0161\u00edm. Velk\u00e1 \u010d\u00e1st marketingu v\u0161ech velk\u00fdch firem se odehr\u00e1v\u00e1 pr\u00e1v\u011b v online prost\u0159ed\u00ed.Soci\u00e1ln\u00ed s\u00edt\u011b se za posledn\u00ed roky staly nejenom zdrojem komunikace a z\u00e1bavy pro \u0161irok\u00fd okruh lid\u00ed, ale tak\u00e9 v\u00fdznamnou platformou pro oblast reklamy. Pokud se pod\u00edv\u00e1me na n\u011bjakou soci\u00e1ln\u00ed s\u00ed\u0165 typu Facebook, Instagram nebo Tik tok, uvid\u00edme, \u017ee sou\u010d\u00e1st\u00ed t\u00e9m\u011b\u0159 ka\u017ed\u00e9ho p\u0159\u00edsp\u011bvku je reklama. A\u0165 u\u017e takov\u00e1, kterou si vytv\u00e1\u0159\u00ed samotn\u00e1 firma nebo takov\u00e1, kter\u00e1 je propagovan\u00e1 prost\u0159ednictv\u00edm takzvan\u00fdch influencer\u016f. Jedn\u00e1 se v\u011bt\u0161inou o placenou spolupr\u00e1ci, kdy dan\u00fd \u010dlov\u011bk, kter\u00fd m\u00e1 na soci\u00e1ln\u00edch s\u00edt\u00edch ur\u010dit\u00fd dosah v podob\u011b sv\u00fdch sledovatel\u016f dan\u00fd produkt \u010di slu\u017ebu, na kter\u00e9 d\u011bl\u00e1 reklamu uk\u00e1\u017ee, p\u0159edstav\u00ed, zrecenzuje a podobn\u011b. Tento zp\u016fsob reklamy se uk\u00e1zal jako velmi u\u017eite\u010dn\u00fd.Online marketing neznamen\u00e1 pouze soci\u00e1ln\u00ed s\u00edt\u011b, ale je pravda, \u017ee tvo\u0159\u00ed jeho velkou \u010d\u00e1st. M\u016f\u017eete tak\u00e9 um\u00edstit svoji reklamu na ur\u010dit\u00e9 webov\u00e9 str\u00e1nky, kde se budou u\u017eivatel\u016fm zobrazovat, pokud se budou cht\u00edt pod\u00edvat na obsah dan\u00e9 str\u00e1nky. Podobn\u011b funguj\u00ed i reklamy na platform\u011b jako je YouTube. Pokud se chce u\u017eivatel pod\u00edvat na dan\u00e9 video, mus\u00ed nejprve nechat prob\u011bhnout reklamu. Z t\u00e9 pak tv\u016frce videa dost\u00e1v\u00e1 ur\u010dit\u00fd obnos pen\u011bz. Probl\u00e9mem je, \u017ee \u010d\u00edm d\u00e1l v\u00edce u\u017eivatel\u016f m\u00e1 ve sv\u00fdch prohl\u00ed\u017ee\u010d\u00edch nainstalovan\u00fd takzvan\u00fd Ad block, kter\u00fd tyto reklamy skr\u00fdv\u00e1.Pokud chcete sv\u016fj produkt, firmu \u010di slu\u017ebu propagovat v online prost\u0159ed\u00ed a nem\u00e1te s t\u00edm \u017e\u00e1dn\u00e9 zku\u0161enosti, ur\u010dit\u011b doporu\u010dujeme se obr\u00e1tit na profesion\u00e1ln\u00ed agenturu, kter\u00e1 v\u00e1m, alespo\u0148 ze za\u010d\u00e1tku s t\u00edmto druhem propagace pom\u016f\u017ee. Online marketing se m\u016f\u017ee zprvopo\u010d\u00e1tku zd\u00e1t jako n\u011bco velmi jednoduch\u00e9ho, ale v\u011b\u0159te, \u017ee pokud chcete m\u00edt dostate\u010dn\u00fd dosah na to, aby se v\u00e1m takov\u00e1 reklama vyplatila, nen\u00ed to v\u016fbec jednoduch\u00e9. Hled\u00e1te takovou firmu v Pardubic\u00edch \u010di okol\u00ed? Potom bude p\u0159\u00edmo pro v\u00e1s slu\u017eba online marketingu Pardubice.                                                                                                                                                                                                                                                                                                                                                                                          3.8\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V \u010dem spo\u010d\u00edv\u00e1 kouzlo online marketingu?","item":"https:\/\/www.teson.cz\/v-cem-spociva-kouzlo-online-marketingu\/#breadcrumbitem"}]}]